Permanent TSB launches major overhaul of brand and customer positioning for the first time in over 20 years
• PTSB to become new brand name for the bank with new visual identity • Repositioning reflects PTSB’s ambitions as a full-service personal and business bank and its focus on changing customer needs • The introduction of a new customer promise – Altogether More Human • Largest rebrand in Ireland in 2023 – initial €5…