Shannon Chamber has linked up with Fáilte Ireland to give an overview of achievements to date and new initiatives planned for Ireland’s Wild Atlantic Way. The presentation will be given at a breakfast briefing in the Viewing Gallery at Shannon Airport on Thursday, 5 May 2016 from 7.30am to 9.30 am. Guest speakers will include Suzanne Trehy from Fáilte Ireland and Mark Nolan, managing director with Dromoland Castle Hotel and Shannon Chamber director. 

Stretching along the Atlantic coast from Donegal to West Cork, the Wild Atlantic Way is one of the most successful product launches in recent times and, with an increasing awareness of its attractiveness in domestic and international markets, visitor numbers to this majestic route are set to increase.

Speaking ahead of the presentation, Shannon Chamber chief executive Helen Downes explains: “The overall aim of the project is to develop a route that will achieve greater visibility for the west coast of Ireland in overseas tourist markets. While a lot has been achieved in the two years since the project’s creation, a lot more is planned to make this a truly unmissable tourism offering,

“We are delighted that Suzanne Trehy, client services manager of the Cliff Coast Zone along the Wild Atlantic Way, will join us on the day.  Suzanne will provide a general overview of the Wild Atlantic Way to date and the outcomes achieved for 2014 and 2015. We will also hear about the plans proposed for 2016 including marketing and promotion, enhanced awareness across digital platforms, experience development plans including interpretation of the Wild Atlantic Way and the installation of photo points, capital projects, and trade engagement.

“Mark Nolan, managing director of Dromoland Castle Hotel, will give his views on the valuable contribution the project is making to the west of Ireland’s tourism offering and its appeal to the hotel’s clientele. The Shannon region is enriched by having a product of the calibre of Dromoland Castle Hotel, renowned for its dedication to contemporary excellence, located in its midst. The Wild Atlantic Way, with its breath-taking views, has added a new dimension to the west of Ireland as an Irish destination,” added Ms Downes.

Bookings for this event can be made online at

www.shannonchamber.ie/events/wild-atlantic-way-update-with-failte-ireland/