
Ryder Cup 2027 at Adare Manor set to be Ireland’s most exciting sporting event ever … organising team tells Shannon Chamber lunch
David Brookes, Ryder Cup team, addressing the Shannon Chamber luncheon in Dromoland Castle Hotel. Photograph by Eamon Ward
Attendees at a recent Shannon Chamber luncheon in Dromoland Castle Hotel, where aviation leader Willie Walsh was the keynote speaker, were treated to an exclusive preview of the scale and impact the 2027 Ryder Cup at Adare Manor will have on Shannon Airport, the wider Mid-West region, and Ireland as a whole.
Looking back on the historic 2025 Ryder Cup held at Bethpage Black, New Jersey, members of the Ryder Cup organising team, led by David Brookes, shared remarkable post-event results that underline the global reach of the tournament.
“Sky Sports viewership increased by 45% compared to 2023, with 40% of viewers on the Sunday under 35 years of age, and 5.3 million peak viewership in the USA,” said Brookes.
“Across all Ryder Cup channels, the event generated 866 million social impressions and 432 million video views.”
Brookes went on to highlight the continuing growth of the Ryder Cup’s appeal: “In 2023, the Rome event attracted viewers from 201 countries and 271,000 spectators attended in person. It delivered €262 million in economic activity for Italy and achieved 11.3 billion social media impressions globally. The Ryder Cup captivates audiences on both sides of the Atlantic and around the world, and we expect the 2027 event in Adare to have an even greater impact.”
Brookes emphasised the significance of the 2027 event for the Shannon region: “It promises to be the most exciting sporting event ever staged in Ireland and will be a fantastic opportunity to showcase Shannon Airport and the west of Ireland to a global audience. The interest we’ve already seen here has exceeded all expectations, and we’re encouraged by the tremendous local support. There will be many opportunities for businesses and communities to get involved; keep an eye on our website for updates over the coming months. We look forward to working with Shannon Chamber members on sponsorship and participation opportunities.”
Chamber CEO Helen Downes expressed full confidence in the region’s ability to deliver a world-class event: “Anything the USA can do, we can do better. I have every faith that our Shannon and wider regional community will pull out all the stops to make Ryder Cup 2027 an event that will live in our memories for decades to come. Shannon Chamber will certainly play its part in ensuring that those who wish to become involved can do so.”
Andrew Brophy, SES (left) the lucky winner of a pair of single day passes to the 2026 Amgen Irish Open in Doonbeg, presented by David Brookes, joined by Helen Downes, CEO, Shannon Chamber. Photograph by Eamon Ward