Expanding The Core… 13 New Jobs Confirmed For Shannon Based Digital Transformation Agency

Core Optimisation Ltd, the Shannon based, award winning Digital Transformation Agency is pleased to announce two new Senior Leadership hires as part of an overall staff expansion of 13 that will bring the total number of employees to 30.  Core Optimisation Ltd was founded in 2015 and has quickly grown to be one of Ireland’s leading Digital Transformation agencies, focusing on digital transformation strategy, search engine optimisation, paid search, paid social and conversion optimisation.

Stephen Collins joins the team as Director of Digital from Avvio and Kieran O’Brien joins the team as Director of Marketing & Communications from Irema Ireland.  These new appointments will support Co-Founders Caroline Dunlea and David Brett in a crucial expansion phase for the business.  The additional roles, for which applications are currently being sought include Project Managers, PPC Specialists, SEO Specialist, Social Media Specialists and in general administration.

Stephen is a vastly experienced Digital Marketing professional having held key strategic roles with leading hospitality ecommerce platform Avvio and online luxury US retailer GILT. Prior to ecommerce roles Steve previously spent a number of years in commercial telecommunications.  He is a Clare native and a graduate of Limerick Institute of Technology.

Kieran O’Brien has over 20 years Marketing & Communications client and agency experience having previously worked with Irema Ireland, Compu b, Grayling PR and DDFH&B amongst others.  A Limerick native, he is past Chairperson of the eCommerce committee of Retail Excellence and a graduate of the University of Limerick and Fitzwilliam Institute.

Commenting on the current expansion, Caroline Dunlea, CEO and Co-Founder, explained, “Core Optimisation was set up with a key goal to be a straight talking digital agency that worked with our clients, as opposed to for our clients.  Over the last six years we have steadily built our team and client base in line with this objective.  As we enter the next phase of growth, we are delighted to welcome both Stephen and Kieran to our Senior Leadership team.  Their vast experience and business acumen will be invaluable, as we continue to grow our market share and position within the Irish, UK & European marketplace.” 

“The pandemic has affected every business in different ways but there is no doubt that the need for brands to have a coherent, strategic and easily implementable digital strategy has been amplified over the last 15 months.  At Core Optimisation, it’s all about developing a best in class group of specialists to service and advise our best in class client base.   We are delighted that we will have a 30 strong team at the end of the current expansion phase and key to filling these roles will be the flexible and hybrid working environment we offer.  In addition to our main cohort of employees who are based in the Mid-West region, we currently have staff members based in Dublin, Galway, Portugal, Spain and the United Kingdom all of whom work remotely and seamlessly and will continue to do so, even post pandemic.” 

Core Optimisation was founded in 2015 by Caroline Dunlea and David Brett and is being supported by Enterprise Ireland as it continues its expansion in the UK & mainland Europe.  The company is one of the top 5% of Google Premium Partners in EMEA and has been recognised at numerous industry awards including National Enterprise Awards, Digital Media Awards, UK Search Awards and The Spider Awards.  Key clients include Failte Ireland, Press Up Entertainment Group, Humm by Flexi, Expert Electrical, Louis Copeland, The K Club, Cliffs of Moher Experience, Meaghers Pharmacy Group, Compu b and Eurochange.