About Us
Find your unique brand advantage:
Seduce customers. Outfox competitors.
Engage your people. Drive growth.
-What’s the value you can deliver to customers that no one else can? -Who’s the ‘best fit’ customer for your ‘stuff’? -What’s the market that we intend to win? -Is your business strategy cutting through to what real customers need?
-Are you leveraging your brand to get maximum value? To do good things in marketing and sales for your business – first you need this tightly tied down.
These are the kinds of questions I help businesses to answer. Then we craft your positioning. And optimise your brand’s meaning. Creating clear compelling messages to customers (and your people).
Services
-Positioning -Product and brand messaging -Brand strategy -Messaging to market
Training
-To uncover your performance positioning, see https://positivepositioning.ie