Seminar: Go Circular or Go Extinct! Why the smartest businesses are putting the circular economy at the heart of their strategies

  • Event: Seminar: Go Circular or Go Extinct! Why the smartest businesses are putting the circular economy at the heart of their strategies
  • Date: 18/09/2023
  • Time: 9:30 AM - 10:30 AM
  • Venue: Treacys Oakwood Hotel, Airport Road, Shannon, Co. Clare
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Welcome to the inaugural Sustainability Week, organised by Shannon Chamber via our Mid-West Sustainability Network.

The ‘Week’ comprises a mix of in-person and online events. Each day is dedicated to a specific them – Waste, Water, Energy, Biodiversity – where sustainable practices can deliver tangible benefits to organisations in their quest to reduce their carbon footprint and meet their net zero targets.

Monday, 18 September, is dedicated to Waste and we are delighted to welcome our guest speaker – Catherine Weetman – who will deliver 3 sessions on the day.

This is Session 1: Please register for each event separately.

Many businesses are missing the game-changing potential of the circular economy. Going far beyond waste management and recycling, it’s the essential strategic tool to help businesses in every sector to survive and thrive.

The simplest circular economy approaches focus on recycling and ‘sustainable’ materials. But that’s not enough to solve the multiple crises we face: climate change, biodiversity loss, resource pressures and more.

Disruptors are using circular economy strategies to create richer forms of value for all their stakeholders, engaging customers, workers and investors with resource-intelligent products and services.

Circular isn’t a quick fix… to overcome the challenges we face means reimagining how we create, conserve and circulate value. The coming changes will be more disruptive than digital, affecting every element in your value chain.

In this talk, circular economy specialist* Catherine Weetman will show how 3 key strategies can help your business unlock circular value.

*Catherine’s award-winning A Circular Economy Handbook, published by Kogan Page, is now in its 2nd edition, and she hosts the popular Circular Economy Podcast, with listeners in over 150 countries.

Many consultants and business groups want to us to believe we can stick with the resource-intensive business models from the last century, and just blend in some ‘sustainable materials’ and improved recyclability. But Catherine Weetman says that’s a false solution, based on outdated thinking that ignores the fundamental constraints of our finite living planet and the real needs of your stakeholders.

Catherine, a circular economy specialist and award-winning author, will share her latest thinking so you can get to grips with the principles and practicalities of the circular economy. You’ll be better placed to avoid the false solutions that make little impact and risk greenwashing, and instead, get clear on the sweet spot where sustainability and stakeholder value overlap. Catherine will:

  • Explain the three last-century mindsets holding businesses back, making it difficult to see the game-changing opportunities of circular and regenerative solutions.
  • Show why three key circular levers will underpin business success in the 21st century.
  • Unpack each of these levers, with examples to help you build a circular and regenerative culture in your own organisation.
  • Make the business case, outlining the benefits for people, planet and business prosperity.

Who should attend? This is for anyone interested in the circular economy, especially in how circular strategies can engage customers and other stakeholders, can shrink the business footprint, and can create profitable new markets and revenue streams. We focus on business models, procurement policies and other levers for change, not the ‘low hanging fruit’ of new generation materials or making things more recyclable.

Duration: This session is 45 mins long plus 15-20 mins Q&A

About Presenter

Catherine Weetman

Circular Economy Author | Speaker | Advisor| Coach

International speaker, author and business advisor, Catherine Weetman helps people use circular, regenerative strategies to help their business thrive by creating, capturing and circulating more value for everyone.

Catherine’s award-winning A Circular Economy Handbook, published by Kogan Page, is now in its 2nd edition, and she hosts the popular Circular Economy Podcast, with listeners in over 150 countries.

A long career with multinational companies like Tesco, Kellogg’s and DHL Supply Chain gave her an inside track on the complex and interconnected challenges of manufacturing, retail and supply chains, encouraging her to develop solutions that overcame the ‘pull of the status quo’. Catherine’s wide-ranging experience, systems-thinking perspective, and willingness to challenge business-as-usual, together with a deep understanding of circular and regenerative practices across industry sectors, means she’s uniquely qualified to help you succeed with circular.

More information HERE

This session is free of charge. 

Please book online to secure your place.