Description
Who this workshop is for
This programme is for entrepreneurs who are marketing to other businesses and are starting to use social media as part of their marketing.
This programme is ideally suited to new users of social media for business or organisations who would like to refresh their knowledge of two key social media platforms of Twitter, Facebook and LinkedIn to connect directly to customers.
Workshop logistics
You are invited to bring your laptop, tablet or mobile device to the event should you wish to refer to your own social media platforms during the workshop. If you plan to do this please bring with you your logins for your social media accounts – you will need to have created your accounts before coming to the workshop. If you are unsure how to do this please let us know and we will share with you some resources to assist you.
Prior to attending the workshop, you will need to have set up a business page on Facebook for your organisation, will have a personal or business profile on Twitter and a personal profile on LinkedIn. Please bring your log-in details with you to the workshop if you wish to update your profiles and experiment using the guidance you will be given at the workshop.
Agenda
The current trends in using social media in Ireland and what this means for your business
Using Twitter for leads and referrals will include:
How to represent your brand on Twitter
Listening for opportunities to join the conversation
The power of hashtags – how and when to use them
Best practice tips for creating and posting engaging content that supports your business and your marketing objectives
How to use Twitter for customer support
An overview of Twitter analytics
Using Facebook for leads and referrals will include:
The anatomy of your Facebook page and how it can be integrated into your marketing
Developing a content plan on Facebook that engages your target audience
How to get started connecting with your community using Facebook Live video
How to use your Facebook page for customer support
An introduction to Facebook advertising
An overview of Facebook analytics
Using LinkedIn for leads and referrals will include:
The anatomy of your LinkedIn profile and how it represents ‘Brand You’
How to develop your profile on LinkedIn to reflect your experience and expertise
Using LinkedIn for research to support your business goals
How you can use LinkedIn Publisher as an integral part of your marketing
How to get the most out of LinkedIn Groups for networking and business development
Member Fee €100
Non Member Fee €130
Please book online
For more information contact Cillian Griffey email cgriffey@shannonchamber.ie or call 061 360611
Training Cancellation Policy: Training courses which are cancelled over 7 days in advance of scheduled training date shall incur no cancellation fee. Training courses which are cancelled within 7 days of scheduled training date shall incur a cancellation fee equal to 50% of the cost. Registrants who fail to attend training will be charged 100% of the full fee.
Please quote Purchase Order number if required on invoice. Cheques should be made payable to Shannon Chamber Skillnet.
Shannon Chamber Skillnet is funded by member companies and the Training Networks Programme, an initiative of Skillnets funded from the National Training Fund through the Department of Education and Skills.
For further information please visit www.skillnets.ie
