Social Media Workshop

  • Event: Social Media Workshop
  • Date: 13/06/2016
  • Time: 9:30 AM - 4:30 PM
  • Venue: The Park Inn by Radisson, Shannon Airport, Shannon, Co Clare
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Who this workshop is for

This programme is for entrepreneurs who are marketing to other businesses and are starting to use social media as part of their marketing.

This programme is ideally suited to new users of social media for business or organisations who would like to refresh their knowledge of two key social media platforms of Twitter, Facebook and LinkedIn to connect directly to customers.

Workshop logistics

You are invited to bring your laptop, tablet or mobile device to the event should you wish to refer to your own social media platforms during the workshop. If you plan to do this please bring with you your logins for your social media accounts – you will need to have created your accounts before coming to the workshop. If you are unsure how to do this please let us know and we will share with you some resources to assist you.

Prior to attending the workshop, you will need to have set up a business page on Facebook for your organisation, will have a personal or business profile on Twitter and a personal profile on LinkedIn. Please bring your log-in details with you to the workshop if you wish to update your profiles and experiment using the guidance you will be given at the workshop.


The current trends in using social media in Ireland and what this means for your business

Using Twitter for leads and referrals will include:

How to represent your brand on Twitter

Listening for opportunities to join the conversation

The power of hashtags – how and when to use them

Best practice tips for creating and posting engaging content that supports your business and your marketing objectives

How to use Twitter for customer support


An overview of Twitter analytics

Using Facebook for leads and referrals will include:

The anatomy of your Facebook page and how it can be integrated into your marketing

Developing a content plan on Facebook that engages your target audience

How to get started connecting with your community using Facebook Live video

How to use your Facebook page for customer support

An introduction to Facebook advertising

An overview of Facebook analytics


Using LinkedIn for leads and referrals will include:

The anatomy of your LinkedIn profile and how it represents ‘Brand You’

How to develop your profile on LinkedIn to reflect your experience and expertise

Using LinkedIn for research to support your business goals

How you can use LinkedIn Publisher as an integral part of your marketing

How to get the most out of LinkedIn Groups for networking and business development

Member Fee €100

Non Member Fee €130

Please book online

For more information contact Cillian Griffey email or call 061 360611

Training Cancellation Policy: Training courses which are cancelled over 7 days in advance of scheduled training date shall incur no cancellation fee. Training courses which are cancelled within 7 days of scheduled training date shall incur a cancellation fee equal to 50% of the cost. Registrants who fail to attend training will be charged 100% of the full fee.

Please quote Purchase Order number if required on invoice. Cheques should be made payable to Shannon Chamber Skillnet. 

Shannon Chamber Skillnet is funded by member companies and the Training Networks Programme, an initiative of Skillnets funded from the National Training Fund through the Department of Education and Skills.

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