Description

As demand continues to grow across all sectors for highly skilled and motivated workers, attracting and retaining the strongest team is becoming increasingly difficult for industrial B2B companies.

Aimed at Senior Management and Senior Marketing individuals, this workshop draws on Maverick’s 20 years of B2B international brand and strategy experience to explore the importance of defining a strong brand purpose that enhances your profile as an employer, and anchors a culture that speaks to who you are while attracting the ideal team to drive your vision on.

Key Focus Areas:

• What is Brand Purpose?
• The Power of Purpose in Employer Branding
• How a Weak Purpose Can Damage Your Employer Brand
• Other Benefits of Defining a Strong Brand Purpose

Speaker: Ed Field, Maverick

Ed Field is the Founder and Managing Director of Maverick Communications International, an agency specialising in industrial B2B marketing. As a founding member of one of Ireland’s first digital marketing agencies, Ed has spent the last 2 decades leading a team of expert strategists, planners, designers, marketeers and technologists with the mission of helping global B2B companies achieve a sustainable competitive advantage by applying the principles of positioning, branding, communications and marketing.

This event is Free of Charge!

Book online to secure your place!

Registration from 10.30 am.