How ‘Employer Branding’ can help win the hearts and minds of employees and customers

  • Event: How ‘Employer Branding’ can help win the hearts and minds of employees and customers
  • Date: 09/03/2021
  • Time: 12:00 PM - 1:00 PM
  • Venue: Online session, Remote, Via Zoom,
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Acknowledging global disruptions that have transpired, the need to connect and engage with employees and customers is required more than ever before. With the normalisation of working from home, location and commuting are no longer hiring requisites, thereby increasing the size of the available talent pool but also potentially creating a more disconnected workforce. 

Whether we look through the lens of talent retention and attraction or improving sales enablement. Your People influence how your Brand is perceived by key audiences. The actions an organisation takes to engage and connect the employer brand, sustains and enhances crucial internal and external relationships.

Key drivers attracting talent or retaining great people, derives from the employer brand, and like it or not every organisation has an employer brand, even if they do nothing to promote it. The employer brand is an organisation’s reputation as an employer. So it’s better to shape and actively manage the brand than simply leaving it to chance. 

Shannon Chamber is delighted to have secured  Gary Neville, Brand Strategist, specialising in Employer Branding and Employee Advocacy, and Karen Kelly, Director of Human Resources at Beckman Coulter. 

Topics that will be addressed during this 1-hour webinar include:

  • Employer Branding
  • Beckman Coulter Case Study (Employer Branding journey to date)
  • Employee Experience & Engagement 
  • Employee Advocacy (Talent and Customer Engagement) 
  • Key Insights to develop a strong Employer Brand

Meet Our Presenters

Karen Kelly

Joined Beckman Coulter Ireland 5 years ago as HR Manager and has since progressed to HR Director responsible for Beckman Coulter’s strategic Clare Site, EU Operations & Global Logistics & Distribution. Prior to joining BEC Karen lived in New York for 20 years working at MUFG/Union Bank for 13 years where she was HR Director, head of HR for the Corporate and Investment banking division of the Americas.

Gary Neville 

With nearly 20 years of experience as a creative brand strategist, Gary is a Certified Employer Brand Professional and founder of Neptune Brand Consultants. With a goal to help organisations build their brand from the inside out. Gary specialises in the niche area of Employer Branding, supporting Talent Retention / Attraction Strategies and Sales Enablement strategies to increase Sales / Growth.


This webinar is Free of Charge, but online booking is essential

The link to join this webinar will be shared via email a day before the event.